THE FIRST 60
ADVANTAGE
Executive Insight Services for Founders, Solopreneurs, & Small-Business Owners
60 Minutes. An Experienced Perspective. A Clearer Path Forward.
Running a business can be lonely. You often have to make important decisions without another experienced executive in the room to challenge or validate your thinking, point out what you may be overlooking, or help you decide what should happen next.
The First 60 Advantage gives you that perspective.
Led by Azam Foda, this structured engagement gives entrepreneurs access to practical, unbiased perspectives grounded in real-world business experience.
And it isn't limited to financials. Depending on your business and current challenges, conversations may cover cash flow, pricing, operations, governance, organizational structure, growth planning, risk, HR alignment, and other areas affecting your business's health.
The objective is simple: gain clarity on where you are, identify what deserves your attention, and leave with practical next steps.
Who Is The First 60 Advantage For?
The First 60 Advantage is for founders, solopreneurs, and small-business owners building something with potential who would benefit from an experienced outside perspective. It may be a good fit if you:
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Are preparing to launch or enter your next stage of growth
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Have an idea or business direction you want to validate
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Are considering financing, hiring, pricing changes, expansion, or another significant investment
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Are unsure what you should prioritize next
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Need a clearer understanding of your financial position
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Want to strengthen the structure or governance behind your business
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Have reached a point where informal processes are no longer enough
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Feel like you're making too many important decisions alone
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Want objective advice from someone who isn't emotionally invested in a particular outcome
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Need senior-level guidance but aren't ready for a full-time executive
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Simply need a sounding board for business confidential matters
Step 1: Tell Me About Your Business
Before your initial strategy session, you'll complete a structured Business Information Form with details such as corporate structure, leadership profile, and compliance and financial health. You'll also have an opportunity to explain the decisions you're currently facing.
This preparation lets you spend your first 60 minutes with Azam discussing your business—not collecting basic information.
What to Expect
Your First 60—Initial Strategy Call
Your initial 60-minute session is both diagnostic and advisory—and always confidential. We'll discuss your business as a whole to better understand it and help you find the answers you're looking for.
The goal isn't to solve every challenge your business has in 60 minutes; it's to identify what matters most right now. You'll leave with clearer priorities, practical recommendations, and actionable next steps.
Step 3: Decide What Comes Next
Sometimes 60 minutes is enough to answer the immediate question. Other times, that first conversation uncovers opportunities or challenges that would benefit from ongoing support.
If you need additional conversations, you can continue working with Azam through scheduled sessions. This additional support helps maintain continuity as you address your business needs.
Why Enrol in The First 60 Advantage?
Entrepreneurs are expected to have answers about everything—from pricing and hiring to cash flow, contracts, growth, operations, and financing.
Very few people actually do.
The value of an experienced perspective isn't having someone make those decisions for you. It's having someone with experience on your side who can ask the questions you may not have considered, challenge assumptions, identify potential risks, and help you evaluate your options more objectively.
Looking at the business holistically can help uncover connections that aren't always obvious when you're managing the day-to-day. With The First 60 Advantage, you’ll have the opportunity to:
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Benefit From Azam’s 30+ Years of Business Experience
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Get an Unbiased Executive Perspective
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Leave With Something You Can Act On
Your Investment
Initial Strategy Consultation
60 minutes | $250 + HST
Includes completion and review of your Business Information Form, followed by a 60-minute focused diagnostic and advisory session.
Optional Additional Engagement
$150/hour | $75/30 minutes
Schedule additional sessions when you need advice, perspective, or support with a specific business decision.
Monthly Advisory Retainer
For businesses that need ongoing involvement, we can establish a customized monthly retainer based on a mutually agreed-upon scope of work.
Your First 60 Minutes Could
Change What You Do Next
You don't always need another spreadsheet, another online course, or another opinion. Sometimes you need an experienced business leader to look at what you've built, ask the right questions, and help you see the next move more clearly.
Start with 60 minutes. Leave with greater clarity, stronger direction, increased confidence, and practical next steps for your business.
CONTACT
Ready to Work with a Fractional CFO? Let’s Talk.
Strengthen Your Strategy—Starting Today
Tel: 1-416-705-9500
